Social marketing is based on traditional marketing, but has evolved. To the marketing mix we add the three "Ps" of social marketing, creating a multi-channeled approach that works like pieces of a puzzle creating a whole.

Social marketing is not just advertising, but reaching out to your audience through a variety of means, voices and channels. Not just to get them to take notice, but to change. It is a more complicated strategy that changes minds, habits and attitudes.

Change isn't easy, but social marketing makes it happen anyway.