When do I need a marketing or public relations expert?
Does "all the time" sound too self-serving? It's true. All businesses (for-profit or non) should constantly be assessing marketing opportunities. You may need a marketing expert when you are:
1. Starting a business
2. Launching a new product or service
3. Concerned your advertising or marketing isn't working as well as it once did
4. Contemplating a new logo or rebranding
5. Trying to expand or break into a new market segment
6. Coping with an image problem or crisis
7. Interested in using a new marketing or communication tool such as advertising, social media or media relations
8. In need of a hand because the business is expanding and there is more than you and your currently staff can do yourselves.
Does "all the time" sound too self-serving? It's true. All businesses (for-profit or non) should constantly be assessing marketing opportunities. You may need a marketing expert when you are:
1. Starting a business
2. Launching a new product or service
3. Concerned your advertising or marketing isn't working as well as it once did
4. Contemplating a new logo or rebranding
5. Trying to expand or break into a new market segment
6. Coping with an image problem or crisis
7. Interested in using a new marketing or communication tool such as advertising, social media or media relations
8. In need of a hand because the business is expanding and there is more than you and your currently staff can do yourselves.
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